20 minutes prior to grilling, ignite a full chimney of charcoal. Once glowing and just ashed over, pour the embers to one side of the grill floor, creating a 2-zone cooking surface.
Meanwhile, splash the steaks with avocado oil, then season boldly with Member's Mark™ Sweet Applewood Seasoning.
Place the well-seasoned steaks over the cooler, indirectly heated grill grates, rotating, turning, and basting intermittently until the internal temperature has reached 110℉.
Transfer the steaks directly atop the charcoal embers, searing, caramelizing, and encrusting the steaks until the internal temperature reaches 125℉ for medium-rare, or 140℉ for medium.
Remove steaks from the heat, rest uncovered for 5-10 minutes, and allow carryover cooking to finish the job. Season additionally to taste, carve from the bone, and slice on the bias and across the grain.